In addition to text, you also need images. Since you should have chosen a template with visual elements or background images that match your particular business, other images and graphics are generally used to supplement the text content or sometimes even replace it. Making the pages professional looking is particularly important as visual impact and appeal are a key part of any website. This is an area where you should not use clipart, and unless you are very good at creating visuals, you might want to hire someone to help you. Visuals can include stock art graphics, images of your products, headshots of yourself and other staff members, or other graphics that might illustrate your process or approach to delivering the service you're selling.

7. Populate and Maintain Your Website

Most text and graphics are added using a built-in WYSIWYG (which stands for “what you see is what you get”) webpage editor that is easy to use and does not require you to know anything about web programming. The WYSIWYG editor allows you to cut and paste your text from a Word document and upload images from your computer. It also give you full control over text size, color, font, and other features as well as the sizing and placement of images. You can preview the material before you actually make it available to Web visitors and easily edit it again at a later date. Since it's so easy to edit content, maintaining your website is easy. If you're simply updating existing information, it won't take very much effort. If you’re constantly adding content, including new pages, additional menu choices, new modules, additional add-ons, or blog entries, it's almost as easy. Each of the software packages provide a control panel which gives you access to all of your material and content, including the Web editor and control over other features of your website.

Of course, if you prefer, you can easily hire a Web developer to do these things on your behalf. Since little if any custom work is required, your costs should be relatively modest.